The Efficiency Myth

Many of the devices that we routinely use in our daily lives were sold as being more efficient and our busy lives required efficiency. It is, we are told, more efficient to use Google than go to a library. It is more efficient to drive rather than walk. It is more efficient to use a washing machine than spend a day doing the washing.  There are thousands more examples but you get the picture.

I was recently thinking about a compact camera that I bought for my family and how it really did its job and no more. The camera served us as a family well. This line of thought directed me to consider how devices that we use in our lives, on the basis of efficiency, all do more than one job.  It seems to be a "sold" benefit that my phone can be a camera and a navigation tool and a music player and an e-reader and and and.

I must live in Utopia, right? 

But there has been an insidious change in our devices.  My Canon Sure Shot TeleMax only took photographs. It didn't send me notifications, it didn't advertise stuff to me, it didn't demand a monthly subscription to use it. Crucially the camera didn't distract me!

Maybe that's the reason that I like film cameras? Sure I enjoy the tactile and involving process of using film and old cameras, I certainly enjoy the chemistry side and the processing of the latent negatives to permanent negatives, myself. But when I use an old ( but could be new ) film camera, I am not distracted by notifications, adverts, or the promise of a better experience if only I'd sign up for a subscription. I can use the camera in a mental space that is free of that noise.  

The noise of incessant notifications, adverts and reminders for subscriptions has got louder and louder with each passing year.

I am interested in current affairs, what is going on in my country and how the lives of the population is affected.  I want to get my news from a reputable source and not someone on TickTok voicing an opinion from a position of ignorance or racism. But you see a headline from a traditional newspaper organisation, on Google, and you click through. Bang! There is a subscription demand to read the news!

I pick up my phone to use the light meter app and suddenly I'm reading an update on BSky or answering a WhatsApp message, or I've been distracted by a video of a young lady feeding her animals on her Dads farm. I've certainly been distracted from taking a photo and enjoying the environment that I am in.

It wasn't that long ago that I bought an Amazon Kindle E-Reader. It was paper white and allowed me to download books and read them. It didn't send me notifications or advertise anything or ask for a subscription to use it.  Now I attempt to use the Amazon Kindle app and run the gauntlet of notifications, adverts and subscription reminders

The modern phone is a distraction machine that wants our attention and money. It even distracts us from sleep. even when it's in "Do Not Disturb" mode, it's malevolent presence is a siren call to us. And we deliberately avoid sleeping in case we miss out. 

The intrusion is such that I've started to read physical books again.

I like technology and I think that it can be a boon to life in the 21st century.  But cut out the bloody adverts, distractions and begging for a sign up to a subscription!

The problem is that all the apps we use all play the same game. They all notify us, distract us and advertise to us. But the cumulative effect is one of overwhelming the 'phone user. Or at least it overwhelms me at times.

How can it be efficient for me to feel like this? The truth is that the efficiency that we are told that we need only benefits those who are selling efficiency.

So devices that allow all that noise to be cut should be sought, if you feel the same as me.

Here are some points about this.

• Choose a device that does not and cannot send you notifications.
• Choose a device that does not and cannot advertise to you
• Choose a device that only does one thing.
• Choose a device that does not distract you from the task for which you picked it up for in the first place.

To be clear I am not suggesting that anyone dumps their smartphone and gets a Nokia 6110. I am suggesting that you limit notifications, block adverts and try to use the smartphone on your terms.  Now and again, if you need a break from the noise, maybe choose a digital or film camera, an E-Reader that only allows you to read books, a notepad, a music player that only plays music or maybe just sit and do nothing with your smartphone locked away. Maybe buy an alarm clock and leave your phone downstairs? (I need to do this one!!!!)